⚠️ The “Disintermediation” Lie

Lessons from my first year of fractional GTM in Africa taught me about actual growth.

When I first began working with African Financial Service Providers, I came in with the same assumption every outsider has:

“If we democratize technology, growth will follow.”

Sixteen years later, after watching “disruptive” apps fail while informal markets thrived, I realised a brutal truth:

Most tech solutions ignore the human ecosystems they’re invading.