Building Customer Retention in Emerging Markets

In Africa the average customer acquisition cost is $20 versus VS $7 revenue - McKinsey study "The end is the beginning."

In the ever-evolving business world, customer retention is the cornerstone of sustainable growth. The competitive landscape is constantly shifting, with new entrants vying for market share and existing players innovating to stay ahead. In this dynamic environment, businesses must focus on building loyalty among their customers to ensure long-term succes…